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Walworth School District Launches New Communication Plan, focusing on Student Stories

Today, Walworth School District launched a new public relations campaign to increase parental engagement through the use of technology. The campaign is part of a larger effort to inform the Walworth community of the positive stories that happen inside the district. The administration announced the release of new mobile applications for iPhone and Android that will provide parents with information such as events, sports scores, cafeteria menus, emergency notifications, and other pertinent school updates. The effort is in partnership with Apptegy, an education technology company based in Little Rock, Arkansas.

Walworth is taking this initiative to engage community members on the devices and social networks they use most. A ComScore study (Ref: 1) shows that Americans use mobile technologies at twice the rate of desktop computers, and a Pew study (Ref: 2) shows that 65 percent of adults use social media. With the newly-adopted tools, the administration and teaching staff can share across social media, mobile apps, and the website.

The Walworth School District leadership sees sharing news and updates on mobile devices and social media as critical to educating in the 21st century.

“Our goal is to increase communication with parents and community members,” explained Phill Klamm, the principal heading up the initiative. “Parents will have quick access to information like next week's lunch schedule, sports scores, and school events. More importantly, we can promote the positive stories happening in our schools.”

“Apptegy provides a great product at a reasonable price. They are the best in the business,” Klamm said.

Apptegy builds simple communication tools for school districts across the country. “School districts like Walworth have a unique opportunity to grow connections with their community by sharing all of the great things that happen on a daily basis,” said Jeston George, CEO of Apptegy. “Educators are extremely busy, so they need tools that make it easy and efficient to share across different types of devices and social networks.”

The free mobile apps in the Google Play Store and the Apple App Store are available now alongside a revamped, mobile-friendly website. Community members can expect to see more positive stories and regular updates from Walworth School District.


1: http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report

2: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/